Ignite Technologies Hires Matt Nitzberg as Senior Vice President, Marketing

Following acquisition, former ThinkVine Chief Growth Officer joins the Ignite Senior Leadership Team to drive brand strength

AUSTIN, Texas — November 2, 2016 — Ignite Technologies, a growing enterprise software company that helps organizations perform better by providing business applications that make people more productive and more engaged, today announced Matt Nitzberg has joined as its Senior Vice President, Marketing. Nitzberg will report directly to CEO Davin Cushman and work closely with the sales and product development teams.

Nitzberg previously served as Chief Growth Officer for ThinkVine, a leading cross-channel marketing attribution and optimization company acquired by Ignite Technologies last month.

“We are excited to welcome Matt to our senior leadership team,” said CEO Davin Cushman. “He brings over 25 years of driving insight-led growth for brands and retailers across a wide range of categories, sectors, and countries. His customer-focused approach, global experience, and expertise as a strategist and advisor are tremendous assets for his new role as head of our marketing organization.”

Prior to ThinkVine, Nitzberg spent 11 years at dunnhumby, where he was an early member of dunnhumbyUSA’s leadership team and launched and grew their U.S. CPG business. He then held five additional global and U.S. roles including head of Communications & Media, M&A Strategy, and Client Strategy & Capability. Nitzberg’s marketing career began at P&G in Brand Management where he worked on laundry brands and new products. He then joined Borden Foods and became Marketing Director on the company’s pasta portfolio. Following Borden, Nitzberg joined IRI, where he ultimately led the National Accounts team.

“I’m delighted to join Ignite Technologies,” said Nitzberg. “The company has great customers and a strong team. I fully embrace Ignite’s focus on 100% customer success, and look forward to adding my efforts to that mission.”

About Ignite Technologies
Founded in 2000, Ignite is a privately-held company and a member of the ESW Capital group of companies. Ignite’s mission, since it was reinvented on the heels of an ownership and senior management change in 2013, is to help customers ignite the power of their workforce to ignite better business performance. Ignite operates with focus on a simple, lead objective – 100% Customer Success – which ensures success is measured through the achievements of customers. Ignite is headquartered in Austin, Texas. For more information on Ignite’s solutions, visit www.ignitetech.com.

About ESW Capital, LLC
Based in Austin, Texas, the ESW Capital group specifically focuses on buying, transforming, and running mature business software companies. By taking advantage of its unique operating platform, ESW revitalizes its acquisitions for sustainable success while making customer satisfaction a top priority. ESW and its affiliated companies have been in the enterprise software space since 1988, and the group includes notable brands such as Ignite Technologies, Trilogy, Aurea, and Versata. For more information, email info@eswcapital.com.