Comprehensive Rebranding Supports Expanded Vision and Solution Set.
AUSTIN, Texas — March 17, 2015 — Ignite Technologies, a growing enterprise software company delivering unique solutions to engage, align and empower a company’s workforce, today announced the launch of a new brand identity. The new branding, which includes an updated logo and website, was designed to unite Ignite’s flagship brands with a modern, cohesive look that will enhance customers’ access to the full breadth of the company’s industry leading solutions.
The company’s new brand identity defines three flagship brands under the Ignite parent company and organizes the company’s service offerings within these flagship banners. The result is a streamlined network of platforms that make it easier for customers to find the right tools for their needs across Video Content Delivery, Human Capital Management, and Profitability and Cost Management.
“In this highly competitive marketplace, brand matters, and we have created a new long-term marketing platform to better align our brand identity with our customer’s business needs,” said Davin Cushman, Ignite Technologies CEO. “Like our technology, you’ll find our marketing approach is fresh and innovative. Central to the brand launch is the new Ignite Technologies website which offers a clean, modern design, easy-to-navigate functionality, and a content-rich site experience. The new site lets us highlight the success we’ve had with existing customers while showcasing our solutions that allow prospects to improve their business. Visitors can now easily search for solutions, products and services. The new site also provides product demo videos that help further explain how Ignite’s solutions help businesses better manage, engage and enable their people.”
About Ignite Technologies
Founded in 2000, Ignite is a privately-held company and a member of the ESW Capital group of companies. Ignite’s mission, since it was reinvented on the heels of an ownership and senior management change in 2013, is to help customers ignite the power of their workforce to ignite better business performance. Ignite operates with focus on a simple, lead objective — 100% Customer Success — which ensures success is measured through the achievements of customers. Ignite is headquartered in Austin, Texas. For more information on Ignite’s solutions, visit www.ignitetech.com.
About ESW Capital, LLC
Based in Austin, Texas, the ESW Capital group specifically focuses on buying, transforming, and running mature business software companies. By taking advantage of its unique operating platform, ESW revitalizes its acquisitions for sustainable success while making customer satisfaction a top priority. ESW and its affiliated companies have been in the enterprise software space since 1988, and the group includes notable brands such as Ignite Technologies, Trilogy, Aurea, and Versata. For more information, email firstname.lastname@example.org.